Social Innovation Camp Express goes to Birmingham
May 13th, 2010
We were invited up to Birmingham last week by NHS Birmingham East and North’s Social Entrepreneur in Residence, Eleanor Cappell.
Eleanor’s job is to find brilliant new ideas that address pressing health and social care needs in and around the Birmingham area.
And the Social Innovation Camp team was tasked with helping out by running a Social Innovation Camp Express with NHS staff, patients and carers from the local area.
The idea was to get them thinking about some of the challenges facing health and social care and turn those problems into positive solutions that harness the social power of the web.
And in just a few hours, here’s what our participants came up with:
Knowing You, Knowing Me

This idea started with the problem of how you might build better support networks for elderly relatives whose family don’t live locally.
Inspired by the way Facebook’s friend feed works and the success of Twitter, the team decided that the solution should be to build a tool that allowed NHS staff, family, friends and other carers to post short status updates about the person they were caring for to create a secure, real-time feed of an individual’s condition.
You could send updates by text so there would be no need to be online all the time, but you could also login to a website to go back and look over the timeline created to see how well someone was doing. This could engage a whole range of people in someone’s care by improving communications between them and also help paid carers who spend a lot of time taking calls from concerned relatives.
The idea shares similarities with previous Social Innovation Camp projects, Have-a-go-heros and the Good Gym.
And after the Express event, the team even came up with an even better name: Casebook - Facebook for case management!
A Spoonful of Sugar

At first glance, a nice neat problem and solution to tackle poor hospital food by creating a user-generated league-table: take a photo of your dinner, write a review and give it a star rating. The idea is to create a viral campaign naming and shaming hospitals into providing better catering for patients whilst celebrating those who do it well.
The challenge with this idea would be to overcome the institutional barriers to improving hospital catering: how supplying the food works, keeping costs low and organising it all so it doesn’t interfere with care.
But it’s something that really matters to patients and makes a huge difference to the quality of care - and recovery. And this campaign-based approach reminded us of the brilliant letter written to Richard Branson complaining about the quality of Virgin’s inflight menu. The letter became an email that spread virally across the world and led to its author being asked to help choose new food options for the airline. Perhaps a similar naming-and-shaming approach could help improve hospital food too!
Good food at home

Food was a bit of a theme for the evening: the next problem was about access to good-quality, home-cooked food if you’re unwell, but not in hospital.
The solution this team came up with was a text-based service linking those who can cook with those who need good quality meals in a local area. ‘Chefs’ could be families who cook a bit extra and deliver a portion round to a neighbour’s house. Or you could organise cooking groups at work and around local services such as a gym or doctor’s surgery.
Patrons for the service might be celebrity chefs, (the Hairy Bikers were the team’s first choice!), or the scheme could link with a local allotment provider.
The team were inspired by the success of We Are What We Do, an organisation encouraging individuals to make a small change in their lives to help others.
i_hate_my_mum.com / i_hate_my_daughter.com

The inspiration behind this idea came from a research paper which found that mothers of teenage daughters who fell pregnant didn’t talk with their children about relationships, sexual health or contraception. The research paper identified a need to bridge the gap between the two realities of the daughter and mother to prevent unwanted pregnancies.
The solution was to create a peer mentoring service using the web to connect teenagers with other mothers - a kind of ‘adopt a mum’ or ‘adopt a daughter’ service linking the experiences of both.
Click it, move it, do it together

Obesity in Birmingham is rising; reflecting a national trend in rising cardiovascular disease as more people lead sedentary lives.
Click it, move it, do it together is a social networking site to encourage competitive exercise in local areas. The idea is that you sign up to the site and link up with others in your local area to run, walk or play football. As membership grows, activity is rewarded by a local Primary Care Trust who might make facilities, such as local gyms and swimming pools, available to the most popular groups.
So what’s next for these five smart ideas?
At the end of the evening, we asked everyone to fill out a pledge card and tell us if they’d like to help Eleanor and BEN PCT take any of the ideas they came up with further. If you’re interested in getting involved, drop Eleanor a line: eleanor.cappell[AT]youngfoundation[DOT]org or follow her on Twitter.
You can see all of the other problems we came up with here and read more about how a Social Innovation Camp Express works here.



















